From Buddies to Business: The Story of Dirty Fraser Outfitters

From Buddies to Business: The Story of Dirty Fraser Outfitters

10th Aug 2023


In the picturesque coastal setting of British Columbia, four friends came together to create something special that echoed their love for the great outdoors. Meet Cohen and Stuart, brothers from Steveston, and their lifelong friend Brett. They wanted to capture the essence of their outdoor adventures in clothing, and that's how Dirty Fraser Outfitters was born.

Nature's Playground: Steveston Roots

Growing up in the charming town of Steveston, these guys shared a childhood filled with outdoor exploration. Fishing by the waterside, venturing through wooded trails, and soaking in the coastal breeze were second nature to them. It wasn't just about play; it was about creating memories that would shape their lives.

As they grew older, their love for nature deepened. Hunting became their new passion, binding them even closer. The thrill of the chase and the peacefulness of the wilderness were all part of their brotherhood.

The Birth of a Dream: Dirty Fraser Outfitters

Cohen, Stuart, and Brett wanted to channel their passion into something tangible, something that could resonate with others who cherished the outdoors. And so, Dirty Fraser Outfitters came to life. The name was an homage to their roots along the Fraser River and their commitment to authentic, outdoorsy living.

But there's more to the story. Enter Connor, a buddy from Ladner who shared their love for the wild. With a family background in fishing and hunting, Connor fit right in. His connection to the water and wilderness made him an essential part of the team.

A Legacy Woven in Threads

Today, Dirty Fraser Outfitters is more than a brand; it's a community of outdoor enthusiasts. If you're drawn to the call of the wild, if you find joy in exploring the outdoors, their clothing is a nod to your spirit. It's a way of wearing your love for nature on your sleeve – or your cap, or your tee.

So, whether you're casting a line into the water or taking a hike through the woods, Dirty Fraser Outfitters is there with you, embodying the bonds of friendship and the magic of the outdoors. It's not just about what you're wearing; it's about where you're going. And with Dirty Fraser Outfitters, you're headed for adventure.